Content that sounds right but could have been posted by anyone is not remembered. Posting more helps little if nobody knows who said it.
Who it is for
Owners, consultants and professionals who post about their business or craft, use AI to write and feel that everything comes out correct but generic.
This is the architecture David García uses for his own content. Every piece goes through four layers: stance, proof, tension and a useful decision for the reader. AI helps organize and research; the stance and the proof are yours.
The protocol, step by step
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Write your stance in one sentence
A claim that a reasonable person could disagree with. If nobody can disagree, it is not a stance, it is the obvious.
Copy and pasteI believe [CLAIM] because [REASON FROM MY EXPERIENCE], even though most people think [COMMON BELIEF].
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Pick a question that hurts today
Do not explain the whole topic. Take one concrete question your customer is asking this week, in their words. The best ones come from real messages, calls and comments.
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Add the proof
Something only you can show: your own process, a screenshot, a before and after, a mistake you made. Without proof, the stance is just opinion.
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Name the tension
The gap between what people believe and what you have seen. It is what makes someone stop. It goes in the first line or on the cover.
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Close with a useful decision
End with something the reader can decide or do tomorrow. Show the process, the evidence and what you would change.
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Use AI as an editor, not as an author
Write the draft yourself with the four layers and run it through this prompt. You ask it to detect what is generic, not to write for you.
Copy and pasteReview this draft: [PASTE]. Tell me: 1) what is the stance and could someone disagree? 2) what concrete proof is there and what is missing? 3) is the tension in the first line? 4) what useful decision does the reader take away? 5) flag every sentence anyone could have written. Do not rewrite; just point things out.
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Measure recall, not just reach
Beyond views, check saves, replies and messages that mention something specific you said. That is the signal they remember you, not just the topic.
Common mistakes
- Asking AI to write the whole post from scratch. It comes out correct and voiceless.
- Explaining the whole topic in one piece. Solve a single question.
- Posting opinion without proof. Proof is what sets you apart.
- Blaming the algorithm before checking whether the piece has a stance.
Who this is NOT for
It is not a guide to hashtags, posting times or platform tricks. If you want to grow followers fast without saying anything of your own, this will not help.
Want it applied to your business?
If you would rather not build it alone, book 30 minutes with me and we will review it with your real case. If you still do not know where to start, the map tells you what to automate first in 5 questions.