Most people start writing about a generic topic, give opinions before researching and design at the end. The result looks fine, but nobody saves it or replies.
Who it is for
Owners, personal brands and small marketing teams who publish educational carousels or reels and want a repeatable process, not one-day inspiration.
This is the structure David García uses to go from an idea to a published carousel: real questions, sources before opinions, one tension turned into seven slides, a cover to stop and an inside to teach, and measuring saves and conversations.
The protocol, step by step
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Capture real questions, not topics
Keep one note where you copy, word for word, the questions customers, prospects and followers ask you. "How do I collect without losing the customer?" is raw material; "collections" is not.
Copy and pasteDate · exact question · who asked (customer type) · channel
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Research sources before giving an opinion
Before writing, gather two or three sources: official documentation, public data or your own evidence. Note where each claim comes from. If a fact has no source, it does not go in.
Copy and pasteQuestion: [PASTE]. Help me research: what official or primary sources say, what is commonly believed that is wrong, and what questions I should verify myself. Give me the link for each source and flag what you cannot confirm.
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Turn one tension into seven decisions
Write the tension in one sentence and split it across seven slides, one idea per slide.
Copy and paste1. Cover: the tension (what people believe that is not so). 2. Why it happens. 3. What changes if you do it right. 4. Step or criterion 1. 5. Step or criterion 2. 6. The proof or expected outcome. 7. Close with an action or keyword.
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Design the cover to stop the scroll
One short sentence, readable on a phone, carrying the tension. An image that reinforces the idea, not one that decorates it. If the cover needs explaining, it does not stop anyone.
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Design the inside to teach
One idea per slide, short sentences, the same visual style throughout. Whoever reaches slide 7 must have learned something they can apply.
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Close with a conversation
Invite people to comment a keyword in exchange for a resource that delivers exactly what was promised. The private message conversation is where business relationships start.
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Measure saves, replies and conversations
Once a week check the platform's insights for each piece: saves, shares, comments and messages, not just views. Repeat the format of the ones that start conversations and go back to your questions note for the next one.
Common mistakes
- Starting with the design. Structure comes first; design makes it readable.
- Using data without a source or made-up figures. One false fact costs you the trust you built.
- Promising a resource in the close and not having it ready.
- Looking only at views. A piece with less reach but more conversations is worth more to a business.
Who this is NOT for
It is not a design template or a bank of ready-to-copy ideas. If you have no contact with real customers to get questions from, start there.
Want it applied to your business?
If you would rather not build it alone, book 30 minutes with me and we will review it with your real case. If you still do not know where to start, the map tells you what to automate first in 5 questions.