Instagram messages, comments and mentions pile up on one person's phone, and anything not answered in time is a lost sale. This is Meta's official gateway for an app to manage your business or creator account: send messages, publish content, moderate comments, view insights and get real-time notifications through webhooks.
Who this is NOT for
Not for you if nobody on your team writes code. This is not a ready-made product; it is API documentation, and without a developer you get nothing out of it. It also does not work if your Instagram is a personal account, since everything it describes requires a business or creator account. And if all you want is faster replies, write a set of canned answers and use them by hand for a month first. You do not need an integration yet.
The decision almost everyone makes without noticing is which door to use. The API with Instagram Login handles messaging, publishing, comments, mentions and insights without needing a Facebook Page. The one with Facebook Login requires a linked Page but adds hashtag search. If your business has no Facebook Page, do not create one just for this. Watch the index too: it has an 'App Review' section and a 'Migration Guide', so shipping your app does not end when the code works. The page was updated on September 16, 2026, so it is the current reference. This card cannot tell you the license or popularity because neither could be verified.
Your first step
Open your Instagram settings and confirm it is a business or creator account, and whether it is linked to a Facebook Page. That answer decides which of the two APIs to read. Then open the 'Create an app' section of the docs.
The Plataforma de Instagram (Meta for Developers) implementation guide
The project belongs to developers.facebook.com and it is free: the link beside asks for nothing. The guide to set it up without getting lost is ours: step by step, common mistakes and a checklist. Leave your email and we will send it.
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