Mailchimp charges for every contact you accumulate even if you never write to them. listmonk handles lists of hundreds of thousands with campaigns, templates and metrics, running on your own server.
Who this is NOT for
It does not include delivery: you need an SMTP and SPF/DKIM set up on your domain. If 'DNS' sounds like Greek to you, get technical help for the setup or stay on a platform a bit longer.
Written by Kailash Nadh (CTO of Zerodha) and it shows: a single binary, blazing fast, zero drama. The real savings appear with large lists: 50,000 contacts cost dollars, not hundreds. Operator's warning: deliverability depends on your domain, not the tool; warm the domain up slowly.
Your first step
Bring it up with Docker, connect Amazon SES in sandbox mode and send a test campaign to yourself before importing your list.
The listmonk implementation guide
The project belongs to Kailash Nadh and it is free: the link beside asks for nothing. The guide to set it up without getting lost is ours: step by step, common mistakes and a checklist. Leave your email and we will send it.
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