A lead that does not buy today is not lost: it is unfollowed. Mautic automates email sequences, scores leads and triggers actions based on what each contact does or stops doing.
Who this is NOT for
It is the heaviest tool in this category: PHP, cron jobs and a serious learning curve. If you are just starting with email, begin with listmonk; Mautic is for when you already have steady lead flow and want automated nurturing.
It is the only complete marketing automation suite (sequences + scoring + dynamic segments) that is genuinely GPL, community-maintained since 2014. It enters with an honest effort warning: the value arrives, but the install is not a one-afternoon job. Treat it as a project, not a Friday impulse.
Your first step
Set it up on a test server and build ONE three-email welcome sequence before touching scoring or segments.
The Mautic implementation guide
The project belongs to Comunidad Mautic (Open Source Collective) and it is free: the link beside asks for nothing. The guide to set it up without getting lost is ours: step by step, common mistakes and a checklist. Leave your email and we will send it.
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